You’re at a crowded consulting information session, jostling with your classmates for time with the recruiter. The room is cramped, loud, and the crowd has a nervous tension so thick you could cut it with a knife. Suddenly it’s your turn to introduce yourself to the consultant, who’s already shaken hands and exchanged cards with 50 other candidates in the past 15 minutes. What do you say? How do you make an impression?

At CIC, we guide our clients in crafting their own unique story that will leave a lasting impression on the recruiters in these situations. So how can you stand out? There are two key traits that characterize an exceptional story:


Many candidates have earned a degree from ABC University and interned with XYZ Corporation, where they made $$$ impact. These are the necessary to get you in the door, but to stand-out amongst your equally-qualified peers, you need to establish a unique identifier by providing an unusual, positive data point that leaves your recruiters wanting to know more. Examples include:

  • The entrepreneurial spirit that led you to found your own tech repair company
  • Your drive to make a social impact that led you to volunteer in Zambia
  • The initiative you took to create and grow a new club on campus
  • Your creativity in writing a food and lifestyle blog for many followers


You’ve got the credentials from past experiences, you’ve identified yourself as a rare entity – now you need to convey to the consulting firm that you’ll be a game-changer for their office. Make bold statements that demonstrate you’re not the average candidate – you have specific ideas of how to grow and add-value for the firm. You could highlight aspirations like:

  • Client Service
    • This: Grow a new practice in an underserved markets based on a unique interest of yours
    • Not that: Experience a variety of industries and business problems as a consultant
  • Firm Culture
    • This: Lead the charge in creating global staffing opportunities and talent exchanges to create a more global firm
    • Not that: Participate in personal development initiatives and recruiting

As you prepare for information sessions and behavioral interviews, take the time to answer the question “why should a firm hire me?” For guidance in developing your answer, contact an Interview Coach today!